Marketing measurement
made simple.
made smarter.
made transparent.
Know before you invest.
The measurement challenges we hear every day from revenue marketers
Many of today’s marketing measurement options feel more like “traps,” causing internal friction and frustration rather than providing insight into what’s working and what’s not. Falling into these traps results in wasted time, effort, and budget and, worse, a loss of credibility among your teams, peers, and executives.
What are the challenges with today’s measurement options to understand what’s working and what’s not?
Playing the game
of who gets credit
Wrestling with the right
attribution models
Finger pointing and distrust
of data
Settling for lackluster,
“good enough” data
Lack of time and cycles to deal with complex data and systems
Dealing with inaccurate, out-of-date data because we don’t have a data scientist
NavigateIQ:
Your shortcut to better marketing performance.
- Early indicators and long-term trends to inform where to invest our next dollar now to deliver on KPIs.
- You give us the keys and we’ll give you the goods—no tech resources, data scientists, or exporting spreadsheets needed.
- Intuitive and easy dashboards to know what’s driving pipeline and revenue, and what channels or vendors matter.
- B2B revenue, demand, and performance marketing experts by your side to help you put the insights and analytics into action.
Our solution is transparent, fast, and painless.
No data scientists or data jockeying are required.
You identify your sources, channels, and KPIs
We wrangle your data and apply advanced tools to analyze
You get the dashboards, insights, and recommended actions
Know what’s working, what’s not, and where to invest your next dollar.
- Intuitive dashboards
- Drill into vendors, channels, and campaigns
- Compare impact and performance
Why we’re building NavigateIQ.
We’ve had a front-row seat to what marketers deal with every day to understand, measure, optimize investments, and prove their worth. They just want answers to their questions about what’s working and what’s a waste of time and money so they can stop doing it. We know there’s a more thoughtful way, and we’re building NavigateIQ as a marketing services company to simplify measurement to finally answer your questions about what’s driving growth and where to invest your money.