Real-world answers to your ABM questions.
Know what’s working, what’s not, and where to invest. All in one place.
ABM Measurement should answer your real-world questions
ABM is no longer an experiment—it’s the go-to-market strategy for today’s top-performing B2B GTM teams. But no matter where you are on your Account-based ABM (Marketing), ABX (Experience), or ABE (Everything) GTM journey, getting answers to your real-world questions about what’s working and what’s not remains a frustrating and elusive process.
- Which media channels are moving the needle at my top accounts?
- Do we get better outcomes when we engage more of the buying committee?
- What difference are my predictive models making when it comes to closing faster, bigger, and better deals?
- Does CFO engagement really make a difference? Can I see which of my target accounts have and don’t have CFO engagement?
Growth marketers ask these questions every day. But today’s ABM measurement options fail to provide the real-world answers at your fingertips to shape spending, prepare you for the next pipeline call, or prove ABM is working.
It’s what NavigateIQ solves for B2B marketing teams.
Your answer to the ABM measurement gap
NavigateIQ is a dashboard platform built with the marketing expertise to ask the right questions and the technology to answer them.
Start by connecting all your siloed marketing data to get a complete account-based view at your fingertips—every account, every opportunity, and every touch lets you quickly understand, through performance dashboard views, which channels, sources, and marketing programs are driving buying group engagement, accelerating deals, and growing the pipeline.
Powered by performance and CRM data, dashboard views empower you to make smarter decisions on the fly, answer tough questions about deal progression at pipeline calls, and make confident investment and strategy optimizations.
- See all the marketing touchpoints influencing each account and buying journey
- Know the marketing channels, programs, and tactics driving opportunities and deals
- Identify engaged buying committee members—and who’s missing that makes the difference in winning new accounts
- Recognize winning versus losing deals and get recommended actions
- Arm teams with insights on when and how to activate new and accelerate stalled accounts
- Instantly convert the account and buying committee dashboards into slides for your next QBR, pipeline call, or Board deck
See all the marketing touchpoints influencing each account and buying journey
Know the marketing channels, programs, and tactics driving opportunities and deals
Identify engaged buying committee members—and who’s missing that makes the difference in winning new accounts
Recognize winning versus losing deals and get recommended actions
Arm teams with insights on when and how to activate new and accelerate stalled accounts
Instantly convert the account and buying committee dashboards into slides for your next QBR, pipeline call, or Board deck
We use a variety of channels and campaigns in our ABM effort – webinars, content syndication, display and re-targeting, email, and more. I need to know which investments work and move the performance needle to achieve ABM results
Leslie Alore
Senior Vice President, Marketing Flexera
NavigateIQ answers the real-world ABM questions you have
ABM is no longer a “nice to have” — it’s an essential B2B GTM strategy. We’ve worked side-by-side with hundreds of B2B marketing and revenue leaders. Whether it’s your first or fifth attempt at ABM, one challenge persists: real-world answers to your ABM questions to optimize your budget and improve performance.
NavigateIQ: Your purpose-built solution for ABM measurement
NavigateIQ was built from the ground up to conquer one of B2B marketing’s biggest challenges: measuring the impact of marketing touchpoints on buying committees, account opportunities, deal progression, and pipeline. We use cutting-edge AI and APIs to do the dirty work, working alongside your existing systems and platforms to distill critical decision information about your ABM strategy, so you know what’s working, what’s not, and where to invest.
Measuring ABM success is the biggest hurdle for practitioners and marketing leaders to fully dive into ABM as their GTM strategy. Because that’s how buyers buy today. I’m thrilled that NavigateIQ is finally tackling this longstanding industry challenge.”
Darell Alfonso
Director Marketing Strategy & Operations, Indeed
Solving the ABM measurement challenge to grow revenue
Account-based marketing (ABM) is the go-to-market (GTM) model of choice for B2B marketers and sellers, and the strategy continues to gain popularity.
Closing the measurement gap
Marketers are under pressure to measure and prove the impact of their programs and investments. When we can’t, KPIs are missed, trust evaporates, and budgets are slashed. But there are often two sides of the measurement spectrum: proponents for advanced data-driven attribution and those in favor of traditional engagement metrics. We believe there’s value in both sides. That’s why we’re building NavigateIQ.
